In Scary Times, Get Small Not Slow

Thinking big doesn’t mean spending big.  In tough times like today, most companies – most people – do exactly the wrong thing.  They slow decision-making but don’t change the size of the bets they are making.  The winners on the other side – trust me – will be the ones who reduced the size and duration of new initiatives but either kept the same decision-making pace or even accelerated it.

It’s natural to want to be cautious in times like these.  But when you place the caution on the side of the size of the amount of money and time you will give to try new ideas, you can capture opportunities that others are now too slow to spot.

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