TheThreePercent

Intuit CEO Brad Smith on their Most Unlikely Partner

Posted in Uncategorized by jwolpert on July 3, 2009

BusinessWeek‘s Reena Jana interviewed Intuit‘s CEO, Brad Smith in June.  Here’s the full interview.

Reena posed the question:  “What is the most unlikely external organization you’ve ever worked with.”

His answer started out with the old standards:  customers, partners, best practices…

But then he lit up and talked about a terrific new service solving a big problem for students that Intuit started as a result of Brad meeting with Marshall University.  Check out what they came up with at 4 minutes, 20 seconds into the interview.

I’m going to start asking this question to more leaders:  “What is the most unlikely external organization you’ve ever worked with.”  And I hope more and more answers involve finding those external connections not only from personal relationships of executives but through third-party relationships of people throughout their organization.

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